The unified media operations center for Hajj at the Ministry of Media, in partnership with the Pilgrim Experience Program, launched a unified welcome identity for pilgrims. This initiative is the result of integrated work by the ministries of Hajj and Umrah, culture, and the Saudi Tourism Authority, to enhance pilgrims' experience, in line with the objectives of Saudi Vision 2030.
 The welcome identity aims to standardize media and awareness messages directed to pilgrims from the moment they arrive in the Kingdom. It adopts a unified visual and media framework across various communication platforms, reflecting Islamic and humanitarian values. It also embodies the care and attention the wise leadership gives to serving pilgrims and facilitating the performance of their rituals with ease and tranquility.
 The center explained that the unified welcome identity serves as an approved reference for all government agencies participating in the Hajj season. It includes various visual and media applications used at entry points, facilities, digital platforms, and media content, which enhance the positive impression among the pilgrims and improve the quality of the media and awareness experience provided to them.
 To access the guide to the welcome identity for pilgrims, visit the link: https://pep.drive.deem.sa/s/artidSGzJr6Z4Qa.

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