The program’s strategy is built upon three main objectives designed to deliver a transformative spiritual experience for the Guests of Allah, ensure the sustainability of the Hajj and Umrah sector, and enhance the Kingdom’s political stature as the heart of the Islamic world. Each objective is supported by specific strategic pillars to ensure its achievement:

1. Objective: Facilitating the hosting of more pilgrims and easing access to the Two Holy Mosques

• Simplifying the arrival process for performing rituals.

• Encouraging targeted segments of the Guests of Allah to visit.

• Ensuring optimal hosting capacity.

2. Objective: Providing high-quality services to pilgrims and visitors

• Elevating quality standards and improving services and facilities throughout the Guest of Allah’s journey.

• Enhancing the efficiency of procedures and service delivery.

• Developing and empowering the human resources working in the sector.

3. Objective: Enriching the religious and cultural experience of pilgrims and visitors

• Restoring and activating religious, cultural, and historical sites and events in Makkah and Madinah.

• Maximizing the value offered to the Guests of Allah and promoting the Kingdom’s heritage through enrichment journeys and connections with major national projects.