The 2026 Umrah and Ziyarah Forum is a premier global platform for exchanging expertise and shaping strategic visions to enhance services for Umrah performers and visitors.

This year’s forum emphasizes dialogue sessions and workshops centered on innovation, strategic planning, and enhancing the visitor experience, in line with the Kingdom’s strategic objectives to provide comprehensive services befitting pilgrims.

Over 160 sessions will bring together business leaders, decision-makers, experts, and representatives from the government, technology, and non-profit sectors. Participants in these workshops gain insights into modern operational models, collaborate with peers, and form strategic partnerships that improve efficiency and elevate the overall visitor experience.

The forum demonstrates the Kingdom’s commitment to creating an innovative, efficient, and sustainable system for serving pilgrims, strengthening its status as a top global destination for spiritual and tourism excellence.