The Pilgrim Experience Program’s pavilion is showcasing its key strategic goals and achievements at the Hajj Conference and Exhibition.

The pavilion introduces visitors to the program’s strategic role, carried out through integrated collaboration with government entities and other stakeholders in the Hajj and Umrah service ecosystem.

It highlights three primary strategic goals. The first is to facilitate the arrival of more pilgrims and Umrah performers by streamlining procedures and simplifying the journey, with a target of reaching 18 million by 2025.

The second goal focuses on the program’s efforts to enrich the religious and cultural experience of visitors to Makkah and Madinah by developing historical and heritage sites. The pavilion notes that the number of such sites across the two holy cities has reached 102.

The third goal, as presented by the pavilion, centers on providing high-quality services to pilgrims through infrastructure improvements, facility development, and greater operational efficiency.